California Tobacco Control Program: Nicotine equals

The California Tobacco Control Program launched Nicotine Equals to change perceptions of nicotine by spotlighting its effects on cognitive/emotional development amongst teenagers.

Part 1

Previous campaigns had raised awareness about flavored vapes, but we had a "so what" problem from too many parents, due to misconceptions about "smoking for the nicotine, but dying from the tar." They saw nicotine as addictive, but not dangerous. Against every other problem their kids faced, worrying about tobacco seemed trivial, even a little antiquated.

In actuality, significant developmental risks arise from nicotine in and of itself.Nicotine alters growing brains, leading to issues like anxiety, impulsivity, learning difficulties, irritability, and mood swings. Given teenage struggles, this is like pouring gasoline on...

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