Pizza Hut: Launching a product for generation me – new Pizza Hut melts

Pizza Hut, a pizza chain restaurant, introduced a new product, Pizza Hut Melts, designed for American solo diners to modernize the brand, making it cool and relevant for younger customers, turn it into an everyday choice and drive transaction growth.

Remember Pizza Hut? Gen Z doesn't.

In 2020, the Pizza Hut brand was in desperate need of a turnaround, and we started on Chapter 1 of our turnaround playbook. We repositioned Pizza Hut as the Pizza Lover's pizza, which was about turning nostalgia into NEWstalgia, building strong distinction, cleaning up our menu of gimmick pizzas and unapologetically commanding a premium price for a better pizza. And it worked. We revitalized our core consumer, we restored restaurant profitability and we won QSR turnaround of the year in 2021.

But in QSR, yesterday's challenge is not today's challenge. We immediately had to...

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