The Ad Council: Tear the paper ceiling

The Ad Council and non-profit Opportunity@Work collaborated to initiate a cultural shift, rewiring the American labour market to inspire employers and the public to join the fight against degree discrimination, rethink hiring practices and unlock a new pool of talent.

The Executive Summary

Millions of unfilled jobs spark employer frustration.

The mission was to rewire the broken and biased U.S. labor market. We quickly learned that degree discrimination is a major contributor to this problem. And that companies struggle to find a skilled, diverse workforce.

Highly skilled, but without the paper to prove it.

Over 70 million workers in the U.S.—half the workforce—don't have a bachelor's degree.

But they do have in-demand skills gained through alternative routes.

Another 'ceiling' to break?

While exploring how similar situations were overcome in the past, we uncovered a striking parallel. The Glass Ceiling is...

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