eBay: Wear ‘em out store

Online marketplace eBay launched the world’s first sneaker store in the US to reward sneakerheads for wearing, not shelving their kicks.

Summary

The first sneaker shop to reward sneakerheads for wearing their kicks.

Imagine you're a sneakerhead and you're refreshing your browser every minute to cop a "grail" sneaker. But the second the shoes drop, greedy resellers and bots snatch up all the inventory so they can flip them for double the price. Frustrated and shoeless, you turn to a reseller marketplace, but the price is too high for you to afford, so you give up.

In 2022, this scenario became the norm and the sneakerhead community grew disenfranchised, helplessly watching as commerce changed the culture they loved. Sneakers became alternative...

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