Ak Portföy Yönetimi: Türkiye's most visited asset management company website

Ak Portföy, an investment company in Turkey, redesigned its website to improve the customer experience and increase both website visitors and customers.

Campaign details

Brand: Ak Portföy YönetimiAgency: Agency LookRegion: EMEA

Strategy

Objective

For this purpose, the number of website visitors, Tefas fund balance and the number of Tefas customers were set as targets.

A Digital Marketing unit was established and targeted digital marketing actions were initiated with agency support. A design that allows customers to ask all their investment-related questions with easy interaction was required.

Target Audience

The increase in website traffic and organic visits of users to the website are the performance criteria that we primarily monitor for comparison with the performance of previous periods....

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