Alpenliebe: Powderfilled campaign

Alpenliebe, a confectionary brand, introduced an engaging virtual world, Alpenliebe-verse, to promote its one-of-a-kind Alpenliebe Spicy Plum and win Vietnamese Gen Z on social media.

Campaign details

Brand: Perfetti Van MelleAgency: WavemakerRegion: APAC

Strategy

Objective

Our strategic goals for the Alpenliebe Powderfilled campaign were twofold.

  • Promote the new and the first Alpenliebe Spicy Plum with its unique and signature taste, adding the innovative product together with Spicy Mango and Salted Lime as a whole POWDERFILLED range
  • Win Gen Z on social media to crave for trying the innovative product range of Powderfilled candy via engagement and immersive brand experiences

To achieve our objectives, we partnered with ZEP, a platform that allows enjoyable virtual gatherings. By integrating Alpenliebe Powderfilled into ZEP,...

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