Amazon Türkiye: Prime Day

Amazon Türkiye, an online retailer in Turkey, included consumer deal ideas for Amazon Prime Day, its annual discount period for members, to continue its increasing success.

Campaign details

Brand: Amazon TürkiyeAgency: Über DijitalRegion: EMEA

Strategy

Objective

Amazon Prime Day shopping event, held annually exclusively for Prime members from all over the world, is the biggest and most important discount period offered by the brand throughout the year. This year, we wanted to surprise and be talked about with a game-breaking campaign for Prime Day, which becomes more successful every year and expectations rise steadily in parallel. We aimed to highlight 5 shopping categories in particular with 5 leading influencers and 3 prominent press outlets in Turkey, whom we appointed as "Opportunity...

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