Aquafina: Turning plastic pollution into fashion

Bottled water brand Aquafina increased market share and awareness of the importance of recycling among Vietnamese youth by launching bottle recycling stations at Vietnam Fashion Week and turning the recycled bottles into clothes.

Campaign details

Brand: AquafinaAgency: Mindshare VietnamEntrant Region: APAC

Strategy

Objective

Plastic pollution has always been the global environmental issue for decades, in Vietnam, the situation is getting more severe. Every year, the nation generates estimated 3.7 million tons of plastic waste; however, only 10 to 15 percent of which is eventually collected for recycling. When plastic pollution is not an issue that fits neatly into one box, its consequence reverberates far beyond the ecosystems and organisms, and negatively impacts our planet.

As a brand that is conscious of its corporate social responsibility, Aquafina take action...

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