Aramco: Drones versus desertification

Desertification in Saudi Arabia is a growing concern, and so leading energy company Aramco sought to combat this by using drone technology to plant native trees.

Campaign details

Brand: AramcoAgency: Leo Burnett KSARegion: EMEA

Strategy

Objective

In an effort to combat desertification in Saudi Arabia, one of the largest desert landscapes globally, Aramco set out to pioneer a transformative solution. The plan was not just to create a marketing campaign, but to launch a marketing innovation. The strategic objective was to combat desertification in Saudi Arabia by planting native trees using drone-planting technology. This initiative aligns with Aramco's broader goal of supporting sustainable development and environmental preservation in the Kingdom.

Target Audience

Desertification, the encroachment of deserts due to vegetation loss...

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