Campaign details
Brand: Asian Paints Ltd.Agency: Madison WorldRegion: APAC
Strategy
Objective
Asian Paints is a market leader in India's paints category. With a strong legacy of 75+ years, the brand has tried to capture the essence of Indian Households by developing a bond of protecting their homes – creating a personal connection with the consumers. Ultima Protek is their pioneer brand that helps protect valuable homes from Dust, Rain and Sun – giving an all-around solution to the consumers to get associated with the brand. The brand wanted to engage in an innovative and digitally...