BCA mobile: #TibaTibaTenang

Indonesian private bank BCA ran the #TibaTibaTenang (#SuddenlyPeaceful) campaign to drive social media engagement and increase app downloads and usage during Ramadan 2023.

Campaign details

Brand: PT Bank Central Asia TbkAgency: Future Creative Network - FlockRegion: APAC

Strategy

Objective

BCA needs to increase BCA mobile downloads and feature usage during Ramadan to retain brand imagery as the most reliable private bank in Indonesia.

Achieving success for BCA entails observing an upsurge in BCA mobile usage (measured by comparing the frequency of feature usage to the previous year - 2022) and establishing a strong online presence during Ramadan 2023 (evaluated by the number of mentions, impressions, and engagement).

The strategic intent of this campaign showcases the dependability of BCA...

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