BWS: Levelling up delivery business to legendary heights with gamification

BWS, a liquor retailer, increased awareness of its fast delivery service in Australia by launching a gamified mobile campaign that used Dynamic End Card technology to give viewers in-game rewards for watching its TV ad.

Campaign details

Brand: BWSAgency: Digital TurbineEntrant Region: APAC

Strategy

Objective

Before the COVID-19 pandemic, when you Googled "Alcohol near me" in Australia, national liquor retailer BWS was probably the first to pop up. With over 1,300 locations, BWS offers an efficient same-day alcohol delivery service that allows its consumers to track orders in real-time through the BWS delivery app. With approximately 80% of Australians within 6kms of a store, it was winning the "local drop-in" mindshare battle for consumers.

In 2019, when convenience was an evolving consumer demand, BWS struck gold when it pioneered alcohol...

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