Bayer Aspirin: DOOH campaign – the power of data-driven targeting

Bayer Austria promoted its new product, Aspirin® Complex Granulat-Sticks, using advertisements on screens to drive consumers to purchase from pharmacies.

Campaign details

Brand: Bayer AustriaAgency: EssenceMediacom AustriaRegion: EMEA

Strategy

Objective

Our strategic objective was to increase brand awareness and drive sales of our new product, Aspirin® Complex Granulat-Sticks. By enhancing on-the-go usage during colder seasons, we aimed to reinforce Aspirin's® efficacy and introduce the new product to consumers. The primary objective was to generate awareness for the product and its new use case while simultaneously increasing foot traffic in pharmacies and encouraging purchases. As the parent brand, Aspirin®, already enjoys high recognition, we further concentrated on stretching the media budget over a longer period during...

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