Bayer: Igniting the agricultural revolution

Bayer introduced a karaoke contest, The Singing Farmers Showdown, to raise awareness about Bayer's products by delivering agricultural information, and revolutionise how farmers in Vietnam access information, market their products, collaborate and advocate for their needs.

Campaign details

Brand: BayerAgency: Carnival EntertainmentRegion: APAC

Strategy

Objective

For 160 years, Bayer has been a driving force in groundbreaking science and invention, leading the charge in agricultural innovation. But our vision extends far beyond revolutionizing their field. We strive to transform every aspect of farmers' lives, empowering them to reach new heights. We aim to revolutionize how farmers access information, market their products, collaborate and advocate for their needs. We're here to support farmers throughout their entire journey.

However, we confront a stark reality. A limited budget and the daunting task of modernizing our...

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