Bear Brand: On the road to rejuvenation – how Bear Brand leveraged the power of contextual location during the Mudik period

Nestlé's Bear Brand sterilised milk ran a targeted programmatic ad campaign to grow consideration, sales and salience during Ramadan 2022 in Indonesia.

Campaign details

Brand: Nestlé IndonesiaAgency: dentsu IndonesiaRegion: APAC

Strategy

Objective

After two challenging years amidst the COVID-19 pandemic, the moment we've long awaited has arrived. As Homecoming (mudik) during Ramadhan becomes a possibility, we seize this unique opportunity to connect with our audience amidst their rush through mudik traffic. Bear Brand recognizes that in the amidst of chaotic travel conditions, it's crucial for people to maintain their best condition during their homecoming journey. BEAR BRAND is trusted as a symbol of purity, as their go-to brand to maintain immunity but post pandemic there's a decline...

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