Campaign details
Brand: BHARTI AIRTEL LIMITEDAgency: EssenceMediacomRegion: APAC
Strategy
Objective
Airtel pioneered the wired broadband technology in India and is connecting families for almost 2 decades now. Over the years market penetration for wired broadband has grown in single digits, whereas competitive pressures have exponentially exploded in double digits.
Today Airtel faces a double whammy from both National and Regional broadband operators – Nationally Jiofiber is all set to dominate the in-home connectivity space after winning in the mobility market whereas state-grown brands like ACT, Excitel, and GTPL are gaining a strong foothold in regional...