Biti's: A step forward

Biti, a shoe brand, launched a microsite as an online exhibition made up of 40 young and inspiring Vietnamese voices to celebrate the brand turning 40, reinforce Biti as an inspiring national brand and icon of progressiveness, connect with diverse communities, and introduce a new sub-platform under #ProudlyMadeinVietnam.

Campaign details

Brand: Biti'sAgency: dentsu RedderRegion: APAC

Strategy

Objective

BITI'S TURNS 40, A MAJOR MILESTONE TO CELEBRATE THE BRAND EVOLUTION!

How to turn this 40 milestone, this exclusive celebration into something larger than itself, something all can share, celebrate and take pride in?

How to be in sync with our national-pride platforms that have been built over the years?

Target Audience

Vietnam has changed, and grown in everything, every field, every aspect of life, especially if we view it under a bigger time scale of 40 years - From 1982 to 2022, from when we...

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