Biznet: Optimizing hybrid strategy to make a seamless experience of Biznet expansion across Indonesia

Internet service provider Biznet Home created the #IniBaruInternetRumah campaign to grow leads, conversions, lifetime customer value and reduce churn in Indonesia.

Campaign details

Brand: Biznet (PT. Supra Primatama Nusantara)Agency: STEB AsiaRegion: APAC

Strategy

Objective

Biznet Home wants to strategically expand their internet network across Indonesia, even to the smallest or most rural areas. Hence, we tried to analyze each local market, understand their behavior, interest, and every single touch point, to finally come up with our full-funnel marketing campaigns. Our campaigns derived from national to local awareness, generate highly qualified leads, convert them to sales, enhance customer lifetime value, and engage churned also dormant users.

Key performance areas go beyond just awareness, but also number of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands