Blibli: From dropout to sold-out

Indonesian e-commerce platform Blibli created an artificial-intelligence (AI) based campaign to increase conversion rates and reduce cart abandonment.

Campaign details

Brand: Global Digital NiagaAgency: Wavemaker IndonesiaRegion: APAC

Strategy

Objective

In Indonesia, e-commerce has democratized the commercial scene. Today, any large or small business owner can participate in a marketplace without investing heavily in a physical store. However, in a marketplace, competition is fierce, and consumers have a plethora of options to choose from. Because of this, cart abandonment and low conversion rates are two of the most important problems that most sellers and marketplaces face. The problem was the same on Blibli. Customers went to retailers on Blibli, looked at the products, and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands