Blibli: Ramadan – playable ad

E-commerce platform Blibli challenged the two market leaders to gain dominance during the Ramadan sales period in Indonesia.

Campaign details

Brand: BlibliAgency: AnyMind GroupRegion: APAC

Strategy

Objective

Blibli, the most popular e-commerce platform in Indonesia was gearing up for Ramadhan with exciting sales and offers as part of their Ramadhan promotion. The idea was to get people to purchase their Ramadhan essentials at discounted prices so that they could get the best benefits during the season of Ramadhan.

The objective was to create awareness among people about these exciting deals in the most engaging manner in order to enhance brand recall and drive purchase intent on Blibli. The idea was to cement Blibli...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands