Campaign details
Brand: Global Digital NiagaAgency: Wavemaker Indonesia / YMTRegion: APAC
Strategy
Objective
In Indonesia, e-commerce has democratized the commercial scene. Today, any large or small business owner can participate in a marketplace without investing heavily in a physical store. However, in a marketplace, competition is fierce, and consumers have a plethora of options to choose from. Because of this, cart abandonment and low conversion rates are two of the most important problems that most sellers and marketplaces face.
The problem was the same on Blibli. Customers went to retailers on Blibli, looked at the...