Campaign details
Brand: Bridgestone IndiaAgency: Dentsu CreativeRegion: APAC
Strategy
Objective
Sustaining Market Share: Replacing STURDO with Bridgestone's highest-selling tyre in one single day and still sustaining the market share in the initial months of the launch.
Generate Excitement in low involving category: Bridgestone with limited SOV in the category spends needed to gather the attention of consumers in a low involving category.
Impactful IMC Plan: The IMC plan was designed to keep all the stakeholders in the centre and encourage and educate each of the stakeholders to drive business.
High-impact supporting activity: Bolster the launch...