Campaign details
Brand: Britannia Industries Pvt LtdAgency: MindshareRegion: APAC
Strategy
Objective
In India Tea as a beverage has many partners – Puff, biscuits etc. People love coffee too, but conventionally there is no partner for coffee.
Britannia took the onus of creating something which would become the "Perfect Partner for Coffee".
The Challenge was to bring in this fabulous product into the market with a bang and create a strong bond between Coffee and Biscafe.
Therefore, it was imperative for Britannia to not only establish and strengthen presence in the existing formats, but also disrupt...