Campaign details
Brand: Burger KingLead agency: GingaRegion: LATAM
Strategy
Objective
The goal was to dominate brand engagement in the category in the Black Friday 2019 and surpass the current AUVs (average unit volumes) sales record from previous year successful Black Friday Campaign.
Target Audience
The target audience: consumers in the entire country (Brazil) in all regions where a BK store is present.
Creative Strategy
Brazil was facing a severe economical crisis in the period of the campaign and, while most brands where giving in to an optimistic wave after our presidential election ended, we decided...