Cadbury Chocobakes Cookies: Cookieclipse

Cadbury Chocobakes Cookies, a cookie brand, promoted its cookie brand on World Cookie day, the same day as the solar eclipse, by launching an AR Snapchat filter that replaced the sun with a cookie.

Campaign details

Brand: Cadbury Chocobakes CookiesAgency: Wavemaker IndiaEntrant Region: APAC

Strategy

Objective

After a successful launch of Cadbury Chocobakes Cookies in 2020, Cadbury Chocobakes ensured exciting consumer-centric campaigns since its launch.

In a restraint-driven Indian culture which was still opening to premium chocolate cookies, Chocobakes cookies is a small player in the huge Biscuits-Cookies market.

Differentiation is low when it comes to product. Hence we needed to standout in media. Category is also extremely cluttered on media. We needed to go beyond traditional means of advertising to get a bigger share of consumer attention. Talk...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands