Campaign details
Brand: Mondelez India Foods Pvt. Ltd.Agency: WavemakerRegion: APAC
Strategy
Objective
The primary Objective was to drive maximum engagement by unifying the culturally diverse nation using creating a platform with a seamless UI and design approach allowing users to intuitively engage in the experience of Co-creating the process of selecting their unique flavors providing real-time output with accessibility for everyone to multifold the participation.
Target Audience
Madbury 4.0 is the 4th edition of this campaign. This year we took the most loved campaign edition of India to the next level, by enabling AI-powered pairing...