Campaign details
Brand: Mondelez India Foods Pvt. Ltd.Agency: WavemakerRegion: APAC
Strategy
Objective
The campaign's primary objective was to position Silk as the favoured brand for Gen Z's romantic experiences. This was accomplished by creating personalized and captivating content that aligned with their interests in Music, DIY, and Travel, establishing a powerful emotional connection. Leveraging their tech-savvy nature and active presence on social media, we strategically distributed the content across various digital, social, and traditional channels. The campaign focused on increasing trials specifically for the Silk Heart Pop Pack, aiming for a 15% higher sales growth...