Carrefour: Real-time micro location-based personalized communication campaign

CarrefourSA, a supermarket, collaborated with Mall IQ to deliver personalised notifications to CarrefourSA app users based on their physical proximity to stores.

Campaign details

Brand: CarrefourSAAgency: Mall IQRegion: EMEA

Strategy

Objective

CarrefourSA embarked on a mission to tackle several critical marketing challenges through the innovative implementation of Mall IQ technology. These challenges encompassed a spectrum of objectives, each aimed at enhancing the customer experience, increasing brand loyalty, and ultimately boosting sales and market share.

Target Audience

This was the 1st year of the Mall IQ and Carrefour collaboration. Carrefour had previously utilized various engagement methods, but the introduction of Mall IQ technology yielded exceptional outcomes. Specifically, the notification-to-purchase ratio with Mall IQ was an astounding 7 times...

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