Chợ Tốt: Sống Mới Với Cũ

Cho Tot partnered with United Nations Development Program (UNDP), Institute of Strategy for Natural Resources & Environment Policy (ISPONRE) and Circular Economy Network (CE Hub) to utilise their prestigious network, make secondhand the first choice in Vietnam and make using a second-hand marketplace easy and secure.

Campaign details

Brand: Chợ TốtAgency: Chợ TốtRegion: APAC

Strategy

Objective

The significant growth of online shopping in the past decade led to an unparalleled rise of staggering records in natural resources consumption, when online sales generate 520,000 tons of refuse annually.

Reusing secondhand items is one of the practical actions promoting sustainable production and consumption. Since its establishment, Cho Tot has been reinforcing the Vietnamese circular economy that helps the community take steps together towards the Sustainable Development Goal 12 of the United Nations. The business strategy aims to make secondhand the first choice by...

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