Clear: #RootCareForHairloss

Clear, a haircare brand, launched a campaign in Turkey to promote its products, Clear ScalpPro and Clear Scalpceuticals.

Campaign details

Brand: UnileverAgency: MullenLowe IstanbulRegion: EMEA

Strategy

Objective

To ensure that the new Clear ScalpPro and Clear Scalpceuticals become a permanent player in our product portfolio rather than a niche product. Our key performance areas are increasing market share and converting new users who have hair loss problems to our products. And growing with innovation.

Target Audience

This is the first year of our campaign. Our scalp care expertise showed that hair loss was a serious problem for both men and women. We couldn't miss the opportunity to answer this problem with 2 different,...

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