Coca-Cola: Winning football fans over during the FIFA World Cup season

Soft drink manufacturer Coca-Cola partnered with food delivery app Grab to grow sales and brand equity during the 2022 World Cup in Indonesia.

Campaign details

Brand: Coca ColaAgency: MediacomRegion: APAC

Strategy

Objective

Bundling has always been a successful sales strategy for Coca-Cola Indonesia. Customers

love adding the signature soda to their meals when ordering food on Grab. So while football fans were eagerly awaiting the FIFA World Cup 2022, Coca-Cola saw a huge opportunity to capture the excitement of the season and increase the attachment rate.

Target Audience

Coca-Cola Indonesia regularly works with thousands of merchants on the Grab app to bundle its signature soda with meals, or make it available as add-ons. It has also been found...

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