DİMES: Cool lime base – more than it looks

DIMES launched a campaign in Turkey with the aim to establish DIMES as a beverage brand (it was previously known as a fruit juice brand) by enhancing brand perception and creating awareness for its DIMES Cool Lime Base.

Campaign details

Brand: DİMESAgency: Reklamania CreativeRegion: EMEA

Strategy

Objective

DİMES has been one of the leading brands in Turkey for the past 4 years, forging a strong emotional connection with Gen Z on digital platforms. Our strategic objectives for this campaign encompassed several key areas. We aimed to establish DİMES as a beverage brand (used to known as a fruit juice brand) by enhancing our brand perception (such as sincere, good looking, cool) and creating a strong DİMES COOL LIME awareness. Also we aimed to create a new concentrated drink market in Turkey, by doing...

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