Digicel: More ways to win

Digicel's More Ways to Win promotion integrated user data across their portfolio of 7 apps operating in 33 markets across the Caribbean, Central America, and the South Pacific.

Campaign details

Brand: DigicelAgency: SilverstoneCISRegion: LATAM

Strategy

Objective

The Digicel More Ways to Win promotion was conceived to drive cross-app acquisition, engagement and gamified rewards for Digicel's more than 10m subscribers across 33 markets in the Caribbean, Central America and South Pacific.

Digicel has an app and identity system called MyDigicel, and 7 other apps in their portfolio including:

  • Loop: a news app
  • SportsMax: A sports streaming App
  • BiP: a messaging app like WhatsApp
  • dMusic: Music download and streaming app
  • GoLoud: an Audio/radio and podcast app
  • PlayGo: A TV and Video app
  • Billo: a Mobile...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands