Campaign details
Brand: Dolby IndiaAgency: Tonic WorldwideRegion: APAC
Strategy
Objective
The core objective was to move beyond the Enthusiasts and talk to the larger cohort of Entertainment Seekers'. Make people ASK FOR DOLBY. This was the launch of Dolby 2.
Creative Strategy
Entertainment seekers have a high affinity towards music, movies, technology and gaming but showcase low engagement and intent towards the brand.
Execution
The campaign had 1 master film with 5 cutdowns that were shared across platforms.
Execution buckets:
- Co-marketing with Partners like Sony, Samsung, Realme, Xiaomi and LG
- Microsite on Dolby.com/India
Social media...