Domino's: Domino's Effect

Domino's, a pizza restaurant chain, collaborated with top Twitch streamers in Spain to scout unknown streamers and give them visibility, boosting their viewership and followers, and solidifying Domino's as the favourite pizza brand among gamers.

Campaign details

Brand: Domino's PizzaAgency: Arena MediaRegion: EMEA

Strategy

Objective

The strategic objective of the campaign was to boost Domino's presence and relevance within the gaming and streaming community, with a focus on:

Brand Awareness: Measuring increased awareness among gamers and the Twitch community through metrics such as total impressions, and social media mentions.

Engagement: Assessing the campaign's effectiveness in engaging gamers and streamers through metrics like engagement rates and participation using the #DominosEffect hashtag.

Impact on the unknown streamers' visibility on Twitch: Measuring the influence on unknown streamers' viewership and follower growth with metrics...

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