Dulux: Enjoy the moment – painting AI dreams

Dulux announced a social contest, allowing Vietnamese consumers to create their dream home by using AI to help consumers remember Dulux as a top paint brand, stimulate them to decorate their homes and increase spontaneous awareness.

Campaign details

Brand: AkzoNobelAgency: Carnival EntertainmentRegion: APAC

Strategy

Objective

2022 marked a special milestone for Dulux which was the 20-year anniversary of a pioneer in the inspiring colour journey with ColourFutures - an annual color initiative that announces color of the year. This was also the time of festive occasions, including Christmas, New Year and Tet when demands for house decoration mainly arise. It is when people should enjoy every life moment with their beloved.

However, Vietnamese consumers are easily influenced by painter/retailer consultancy about product brand choice. This created a huge competitive pressure, especially...

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