Durex: FluTV – Kaçınılan Sorulara Tatmin Edici Cevaplar

Durex collaborated with FluTV, one of Turkey's most-watched YouTube channels, to continue educating its young target audience about challenging topics related to sexuality.

Campaign details

Brand: ReckittAgency: Havas Media TürkiyeRegion: EMEA

Strategy

Objective

Durex took its first step on the Chill platform in 2021 with the "My First Sex Teacher" campaign, delivering the message that pornography, which is widely consumed, is not the norm. In the second year, the aim was to continue educating the young target audience by addressing more challenging topics related to sexuality, such as societal gender roles and taboos, gender equality, LGBTQ+, sexual repertoires, and performance anxiety. When research revealed the need for sexual education among the 18-24 age group, the most accessible channels...

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