Ensure Gold: Go ahead stronger, together

Ensure Gold delivered an emotional online short film to reach Vietnamese caregivers to create a strong emotional urge for them to take care of their parents' health, sustain business growth and brand penetration, and fortify its brand purpose of enriching family bonds.

Campaign details

Brand: ABBOTT/ Ensure GoldAgency: Publicis WorldwideRegion: APAC

Strategy

Objective

We needed an impactful campaign that would get the caregivers (urban and rural) to purchase Ensure Gold as a gift for their parents this Tet by creating a strong emotional urge for them to take care of their parents' health especially given the COVID long-term side effects to older people. Ultimately, our efforts should continue to strengthen Ensure Gold as the top-of-mind brand for caregivers within adult gifting this Tet.

Target Audience

Ensure Gold has always capitalized on the family-centeredness of the Tet occasion...

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