Fanta: What the Fanta

Fanta, a brand of soft drink, increased engagement, comments and positive sentiments by offering its product as an adventure.

Campaign Details

Brand: FantaAgency: Mediacom TurkeyRegion: EMEA

Campaign video

Strategy

Objective

Nowadays, one of the biggest challenges in the category is to hook the attention of people with humor, then impact them with the truth. Rules of the real world suck the play out of them. The more time the colorful people spend in their real world, the greyer they become. There is no doubt that triggering the interest of people by taking them out of their real world for a second and creating a hype is not easy.

The campaign objective was to increase...

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