Feast Pop: Hijacking the World Cup

Ice cream brand Wall's embarked on a campaign to win over football fans in Indonesia during the FIFA World Cup.

Campaign details

Brand: UnileverAgency: MindshareRegion: APAC

Strategy

Objective

Increase Brand Awareness: Create a standout campaign during the FIFA World Cup 2022 to boost Wall's presence and visibility in the competitive Indonesian ice cream market.

Drive Sales: Generate significant sales uplift by strategically engaging the target audience and leveraging the World Cup excitement to promote Wall's Feast Pop.

Enhance Social Media Engagement: Encourage active participation and interaction with the brand on social media platforms, fostering a sense of community and excitement around the campaign.

Foster Audience Involvement: Inspire audience participation and user-generated content to make the...

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