Frisian Flag Milky: Winning kids' nutrition

Dairy beverage Frisian Flag Milky created a gamified campaign to grow awareness, engagement and preference in Indonesia.

Campaign details

Brand: PT Frisian Flag IndonesiaAgency: mSix&PartnersRegion: APAC

Strategy

Objective

Frisian Flag was facing stiff competition in the ready-to-drink (RTD) industry for its Frisian Flag Milky product line. To differentiate itself from its competitors and drive purchase intent with Indonesian kids & their parents, the brand wanted to highlight the full nutritional benefits its product offers.

88% of Indonesian kids have influence over what dairy products are bought for them and their household. Acknowledging the profound impact kids have on milk decisions, Frisian Flag Milky partnered with TotallyAwesome to design an interactive, gamified campaign...

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