GHTK: Beyond speedy delivery. Because you need more

GHTK, a local last-mile delivery brand, released a music video with Vietnam's national icons My Tam and Suboi to figure out the brand's blue ocean, grow awareness and win the hearts of target audiences towards the new proposition.

Campaign details

Brand: GHTKAgency: dentsu RedderRegion: APAC

Strategy

Objective

With the explosion of E-commerce, GHTK - a local last-mile delivery brand faced fierce competition from not only delivery brands, but also super apps. The brand had been struggling for 9 years to make a difference in a cluster of brands fiercely chasing un-ownable drivers: Speed & Price.

The biggest task is to figure out GHTK's blue ocean, grow awareness and win the hearts of target audiences towards the new proposition.

Target Audience

With the explosion of E-commerce, GHTK - a local last-mile delivery brand faced...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands