Global Digital Niaga: Smile to unlock – e-commerce discounts meet joyful engagement

Online mall Blibli used cultural insight to increase its sales during a major shopping festival in Indonesia.

Campaign details

Brand: Global Digital NiagaAgency: WavemakerRegion: APAC

Strategy

Objective

Consumers now understand that if they miss a sale, they can get another in the next double date or payday sale. To make matters worse, post-pandemic mobility for physical shopping and mall sales began to harm online marketplaces even more. In such a situation, we were tasked with making Blibli's 11.11 festival a success among its core audience of 15-34yrs old and generating sales.

Target Audience

The e-commerce landscape in Indonesia is highly competitive, with numerous players. To entice customers, marketplaces use various tactics such...

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Insights Team
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