Global Digital Niaga: Voice of the voiceless

Indonesian e-commerce platform Blibli created the HeartSpeak: Voice of the Voiceless campaign to help speech-impaired individuals celebrate Ramadan.

Campaign details

Brand: Global Digital NiagaAgency: WavemakerRegion: APAC

Strategy

Objective

Ramadan is a holy month for Muslims, and it is known for its spirit of giving. It is a special time of the year for Muslims when happy greetings give voice to feelings that are not always spoken and these greetings of Eid can be heard everywhere. However, in the midst of all the well-wishes, some parts of our society are left in the shadows, their expressions not complete, and their enthusiasm held back. Traditional means of expression present an insurmountable barrier to those who...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands