Campaign details
Brand: Godrej Consumer Products LimitedAgency: Madison MediaRegion: APAC
Strategy
Objective
Godrej AER Matic, an automatic air dispenser wanted to tap into the user segment of air fresheners (sprays, reed diffusers, potpourri, oil diffusers, etc) and get them to start using AER Matic on the proposition of convenience while building brand saliency amongst users.
Target Audience
This campaign was created on the background of Ganesh Chaturthi and Durga Puja, both these festivals are closely allied to spreading fragrance and enjoying the festive fervour.
Research shows that scents are strongly tied to memories and emotions....