Campaign details
Brand: GoogleAgency: EssenceMediacomRegion: APAC
Strategy
Objective
India is racing towards becoming a digital economy with 759 million internet users (Source: IAMAI Internet in India Report 2022).
Additionally and more importantly, Women in our country are underrepresented across various fields in India. A few startling facts:
India has one of the lowest female economic participation rates in the world at 21%,
Despite equal right to education the male:female ratio at engineering and tech colleges is 3:1, and land ownership for women is at 14% despite women having equal rights to ancestral property (Source: The...