Google: Voice it out

Internet firm Google ran a diversity and inclusion-focused campaign in Indonesia to increase digital literacy, awareness and search usage.

Campaign details

Brand: Google IndonesiaAgency: Toaster SingaporeRegion: APAC

Strategy

Objective

Google, the world's largest ICT platform, is committed to Diversity, Equity, and Inclusion in its technology, media, and public service to marginalised communities.

This mission has special importance in rapidly developing markets like Indonesia, where Google aims to "create more opportunities" and "promote diversity and inclusion." The effort aimed to address the business problem of gender biases and limited opportunities faced by women in the country. The specific challenges were the deeply ingrained societal expectations and stereotypes that hindered women's empowerment. However, these challenges also...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands