Grab: Millions of firsts

Southeast Asian superapp Grab ran the Millions of Firsts campaign to highlight its 2021 social impact to users, investors and the media; the objectives were 100,000 reads and 10,000 social media interactions.

Campaign details

Brand: GrabAgency: GrabRegion: APAC

Campaign video

Strategy

Objective

Strong ESG reporting can confer an important competitive advantage in addition to being a powerful tool to mitigate reputational risk. From the first ESG report launched in 2020- a hefty 36 page assessment report, produced after 5 months of exhaustive data collection. 2021, How do we tell our SI story in a fresh way? Consistently told our SI story in 2020, engaging consumers with much success.

1. Make People Notice (And Read):

Key Metric: Beat historical norms for social impact report engagement – be read...

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