Campaign details
Brand: GrabAgency: M&C Saatchi PerformanceRegion: APAC
Strategy
Objective
Grab: the leading superapp in Southeast Asia
Grab is the leading everyday everything superapp in Southeast Asia offering millions of users services including ride-hailing, food and grocery delivery, Buy Now Pay Later and much more.
More about Grab #Percaya
Grab first launched the #Percaya campaign in 2022. In Bahasa Indonesia, 'Percaya' means 'Belief' as the campaign aims to inspire Indonesians to follow and believe in their dreams and passions to build a better future.
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