Grundig: EcoAnxiety

Grundig, a consumer electronics company, launched a campaign in Germany with an Eco-Anxiety message to promote its sustainable products.

Campaign details

Brand: ArcelikAgency: Ingage MediaRegion: EMEA

Strategy

Objective

The objective of the campaign is to increase both brand awareness and create awareness for our sustainable technologies, also set a basis to drive profitable growth. By having these objectives, we want Grundig to be the brand that helps us make the future better, everyday at home through products that promote sustainability without compromise.

Target Audience

It was the first year of the campaign. Since Grundig was a former German brand acquired by Arçelik A.Ş, launching the campaign in Germany where brand awareness is quite high,...

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